If this is your first time visiting our site, welcome. If you’ve been here before, things look a bit different. Amid the uncertainty and constant pivoting consumer habits, social movements and news cycles of 2020, our team became obsessed with predicting what was next for our clients, our industry and for Belle.
The need to understand as much as we could about the potential shifts, innovations and revolutions of the future drove us.
Early in 2020, we landed on this key insight: More than ever, brand teams must have on demand access to big picture thinking, constant creativity and thoughtful execution from their agency partners. All of this, with the ability to pivot on a dime.
We also predicted an increased need for PR specialization due to the convergence of marketing and communication and merger of agencies to become generalist firms.
Countless hours of research, interviews with thought leaders and peers in the industry, ideation, feedback from clients and input from each member of our team informed our insights and the articulation the positioning we’re announcing today:
We are a creative strategy and PR agency that helps brands think bigger for now and next.
If you ask our clients, this is the reality of working with our team.
Anyone can come up with dozens of ideas for a campaign, send a press release or put a general call out to influencers. We’ve found that the true test of big thinking is the ability to produce ideas that are novel, useful and influential.
Our client partners tell us we help them boldly approach the future by connecting-the-dots to what’s next and empowering them to see the forest for the trees.
Thinking bigger leads to bar-raising insight now while shaping what’s next.
It is impossible to put into words how enlightening this journey has been. Thank you to our clients, networks and team for sharing many of the perspectives, challenges and opportunities that informed this endeavor.
Introducing our new resource for senior marketers…Trending
Content fatigue. Communication overload. Whatever you call it, culture, consumer habits, social movements and the media landscape have never changed more rapidly.
That’s why we created Trending, a free monthly report designed to help lift the burden of social listening and research to better inform future strategy and real-time decision-making. Leveraging our team’s skill for being on the pulse of what’s now and next, our goal is to inform and equip through insight into the latest culture, media and social trends.
