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Past Editions

How Calculated Risks Pay Off In An Attention Economy

Why Micro-Moments, AI Insights and PR are the Best Sales Enablement Tools

How Creativity, Social-First Strategies and Brand Building Initiatives Can Drive Leads

Influencers + Audience Insights, B2B Marketing on TikTok, Trade Media for Lead Gen + Inclusive Work Environments

Chipotle’s Lesson on Influence, Quirky Data for Media, Circular Sales Model + Rainbow Washing

TikTok’s Ban, Scripted Campaigns, Self-Serve Platforms + Avoiding AI Bias

McDonald’s + Micro-Moments, PESO Model’s Evolution + Emerging Influencer KPI

Insight Intensive Strategies, AI Scenarios in Crisis Plans + B2B Influencer Pilot Campaigns

Valentine’s Day Promos, The Future of PR Boxes + Brand Penetration Metrics