Influencer Marketing Measurement Guidelines

The Association of National Advertisers guide to influencer marketing.

ANA Influencer Marketing Measurement Guidelines Belle

In collaboration with our client Nationwide Insurance and brands like Adobe, Procter & Gamble and Target, we helped create measurement standards in influencer marketing – for the first time ever. View the Association of National Advertisers’ 2022 report on Influencer Marketing Measurement Guidelines. 

Influencer marketing is a $13.8 billion global industry, with growth projected to reach $25 billion by 2025. This year, U.S. influencer marketing spend is forecasted to reach an all-time high of $4.14 billion. With brand spend at historic highs, measuring ROI on influencer campaigns is critical.

We’re proud to help define the power of influencers in a meaningful and measurable way. Check out our approach to creating impactful partnerships with brands like Big Lots and Dearfoams.

Interested in a campaign with results tied to business goals? Let’s chat.

Belle Communication

Belle Communication is a woman-owned and led, nationally awarded and top-ranked digital PR agency that helps brands think bigger for now + next. The firm serves the CPG, retail, restaurant, tourism and B2B industries, and has partnered with more than 100 brands including Dearfoams, Nestlé, Jeni’s Splendid Ice Creams and Nationwide Insurance.