In collaboration with our client Nationwide Insurance and brands like Adobe, Procter & Gamble and Target, we helped create measurement standards in influencer marketing – for the first time ever. View the Association of National Advertisers’ 2022 report on Influencer Marketing Measurement Guidelines.
Influencer marketing is a $13.8 billion global industry, with growth projected to reach $25 billion by 2025. This year, U.S. influencer marketing spend is forecasted to reach an all-time high of $4.14 billion. With brand spend at historic highs, measuring ROI on influencer campaigns is critical.
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