Qualified leads within weeks.
"Belle is a standout partner among agencies. Their creative content, proactive communication and ability to drive results has made them an incredible asset. The team’s expertise has been invaluable in my growing knowledge of the influencer landscape."
Riyad Bennoui, Digital Marketing, Nationwide Insurance
On average, B2B influencer campaigns see ROI after six months, but Nationwide + Gallagher reported qualified leads within weeks.
THE
SITUATION
Small business owners wear a lot of hats - CEO, CFO, CMO and more - all in the same day. They’re often faced with risks, liabilities and information overload when growing their businesses.
Nationwide Insurance and Gallagher teamed up to educate and empower business owners with easy-to-digest insurance insight and ready-to-help experts.
Our team broke through the clutter with a micro influencer campaign, reaching business audiences where Nationwide + Gallagher’s competitors were not.
The B2B sales journey is complex and heavily influenced by word-of-mouth marketing. Most marketers leverage social media, but only 24% of B2B companies use influencers.
Translation: Influencer marketing is an untapped B2B tactic with unlimited potential to reach prospects.
THE
RESULTS
We secured 800K micro influencer impressions that turned around qualified leads within weeks. The content was educational and empowering with above average engagement rates, indicating right-fit audience interest and intent. Post saves, website traffic and leads followed, and we loved to see it.
Looking to kick off an influencer campaign? Let's talk.
