Dearfoams
“
"Belle is a true partner that prioritizes collaboration and most importantly, results."
SWAVE SZYMCZYK, BRAND MARKETING CONSULTANT, RG BARRY
0+
EARNED MEDIAOPPORTUNITIES
0B
MEDIA + INFLUENCERIMPRESSIONS
0K
WEBSITE CLICKS FROMMEDIA MENTIONS + MACRO INFLUENCERS
THE
SITUATION
After 70+ years and a billion slippers sold, Dearfoams was ready to elevate their game to become a trendy must-have item for all things comfort. With fun prints, versatile styles and a lifestyle brand evolution on the horizon, we got to work with our best slipper-clad foot forward.
THE
TACTICS
- Campaign planning + strategy
- National consumer PR
- Trade + local business media
- Trend analysis + monitoring
- National macro influencer relations
- Social media audit + strategy
- Social media counsel
“
"The Belle team helped us elevate our media and influencer strategies, taking the Dearfoams brand to new heights. They secured consistent, high-caliber media hits and provided thoughtful, strategic influencer recommendations."
SWAVE SZYMCZYK, BRAND MARKETING CONSULTANT, RG BARRY
THE
RESULTS
We secured over 8.1 billion media impressions in less than six months. Media hits showcased Dearfoams as a contemporary and stylish brand that should be top-of-mind for consumers stuffing Easter baskets, planning weddings and pampering moms. In tandem, we helped expand their online community by partnering with right-fit macro influencers who became raving fans + drove thousands of consumers to Dearfoams.com. Now these are some results we can cozy up to.
