Dearfoams
“
"Belle is a true partner that prioritizes collaboration and most importantly, results."
SWAVE SZYMCZYK, BRAND MARKETING CONSULTANT, RG BARRY
0+
EARNED MEDIAOPPORTUNITIES
0B
MEDIA + INFLUENCERIMPRESSIONS
0K
WEBSITE CLICKS FROMMEDIA MENTIONS + MACRO INFLUENCERS
![vouge dearfoams shoe pr vouge dearfoams shoe pr](https://bellecommunication.com/wp-content/uploads/2021/07/vouge-dearfoams-shoe-pr-600x426.png)
![dearfoams today online flatspng dearfoams today online flatspng](https://bellecommunication.com/wp-content/uploads/2021/07/dearfoams-today-online-flatspng-600x426.png)
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![readers digest slippers fathers day readers digest slippers fathers day](https://bellecommunication.com/wp-content/uploads/2021/07/readers-digest-slippers-fathers-day-600x426.png)
THE
SITUATION
After 70+ years and a billion slippers sold, Dearfoams was ready to elevate their game to become a trendy must-have item for all things comfort. With fun prints, versatile styles and a lifestyle brand evolution on the horizon, we got to work with our best slipper-clad foot forward.
THE
TACTICS
- Campaign planning + strategy
- National consumer PR
- Trade + local business media
- Trend analysis + monitoring
- National macro influencer relations
- Social media audit + strategy
- Social media counsel
“
"The Belle team helped us elevate our media and influencer strategies, taking the Dearfoams brand to new heights. They secured consistent, high-caliber media hits and provided thoughtful, strategic influencer recommendations."
SWAVE SZYMCZYK, BRAND MARKETING CONSULTANT, RG BARRY
![MyDarlingMyla_IG in-feed 2-photo 1 MyDarlingMyla_IG in-feed 2-photo 1](https://bellecommunication.com/wp-content/uploads/2021/07/MyDarlingMyla_IG-in-feed-2-photo-1-960x1200.png)
![MyDarlingMyla slipper MyDarlingMyla slipper](https://bellecommunication.com/wp-content/uploads/2021/07/MyDarlingMyla-slipper-960x1200.png)
![MyDarlingMyla_June IG Post_Image 1 MyDarlingMyla_June IG Post_Image 1](https://bellecommunication.com/wp-content/uploads/2021/07/MyDarlingMyla_June-IG-Post_Image-1-480x600.png)
THE
RESULTS
We secured over 9 billion media impressions in less than six months. Media hits showcased Dearfoams as a contemporary and stylish brand that should be top-of-mind for consumers stuffing Easter baskets, planning weddings and pampering moms. In tandem, we helped expand their online community by partnering with right-fit macro influencers who became raving fans + drove thousands of consumers to Dearfoams.com. Now these are some results we can cozy up to.
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