World-famous for pioneering American halal food, The Halal Guys created its first-ever meatless gyro as a limited time offer. To spread the word, we quickly launched a world-wide influencer campaign tapping 80+ influencers across Instagram, TikTok and YouTube in 26 markets in the U.S., Canada and the U.K.  With no time to spare, we secured fun, right-fit partners helping to make the vegetarian dish a huge hit.