Edutainment = above average engagement.
REELS + TIKTOKS
IN LESS THAN TWO MONTHS
COMPARED TO INDUSTRY AVERAGE
Through authentic edutainment, we moved audiences from unaware and overwhelmed to
educated and empowered.
Nationwide is committed to protecting life’s many sides, and the first step to protection is knowing your options.
We used macro + micro influencer marketing to increase awareness and brand affinity through approachable conversations online. Our partners’ task? Break down the complexities of insurance through edutainment content.
Insurance isn’t a one-size-fits-all solution. Everyone’s protection looks different, so we knew each influencer’s campaign had to be uniquely them. A branded script wouldn’t cut it.
- Macro influencer marketing
- Micro influencer marketing
- Creative strategy
The best part? The comments.
Our influencer partners helped us reach
right-fit audiences with real stories and related insurance tidbits. Some influencers talked about their 16-year-old's first experience driving (and the subsequent need for car insurance) and another shared “signs you’re an adult.” One creator even impersonated the Godfather in an Instagram Story about protection. The entire campaign had 51k engagements, including 1,000 shares and saves on Instagram alone.