ENEVO
THE
SITUATION
Launched in Finland, Enevo provided waste data from dumpster sensors using proprietary analytics software. As a startup that was seeing significant growth, Enevo moved its headquarters to Boston to expand its North American presence and looked to evolve its company focus to introduce a new services-based offering. Enevo engaged Belle Communication to effectively communicate the brand’s value proposition in the U.S. and elevate its expertise among new target audiences that align with critical business development and sales goals.
THE
TACTICS
- Trade media outreach
- Regional media outreach
- Executive thought leadership (bylined articles + speaking engagements)
![Media Coverage Facilitator Media Coverage Facilitator](https://bellecommunication.com/wp-content/uploads/2018/08/Media-Coverage-Facilitator.jpg)
![Media Coverage Enevo Boston Biz Media Coverage Enevo Boston Biz](https://bellecommunication.com/wp-content/uploads/2018/08/Media-Coverage-Enevo-Boston-Biz-1200x750.jpg)
![Media Coverage Enevo WasteDive Media Coverage Enevo WasteDive](https://bellecommunication.com/wp-content/uploads/2018/08/Media-Coverage-Enevo-WasteDive-1200x750.jpg)
![Media Coverage Enevo Fast Casual Media Coverage Enevo Fast Casual](https://bellecommunication.com/wp-content/uploads/2018/08/Media-Coverage-Enevo-Fast-Casual.jpg)
THE
RESULTS
Through Google Analytics monitoring, Enevo attributed increased web traffic from media coverage including a spike around a services announcement and saw referral sources to the website from media outlets. Enevo also received increased inbound interest from potential customers and hauler partners who cited seeing the brand in Waste360, Waste Dive and American Recycler articles, stating PR as the reason for their proactive inquiries.
0
BYLINE ARTICLE OPPORTUNITIES![boston-business-journal boston-business-journal](https://bellecommunication.com/wp-content/uploads/2018/08/boston-business-journal.jpg)
HOME RUN
COVERAGE
![NFMT-Baltimore-2018belle NFMT-Baltimore-2018belle](https://bellecommunication.com/wp-content/uploads/2020/07/NFMT-Baltimore-2018belle-1200x368.png)
WISH LIST SPEAKING ENGAGEMENT SECURED
0
MEDIA RESULTS![Enevo hauler partner dumpster pickup Enevo hauler partner dumpster pickup](https://bellecommunication.com/wp-content/uploads/2020/07/Enevo-hauler-partner-dumpster-pickup-scaled.jpg)
![IMG_4739 IMG_4739](https://bellecommunication.com/wp-content/uploads/bb-plugin/cache/IMG_4739-1200x900-landscape-15af60d164a33a8197cfe592f807d65a-5f0f5bd9bc6ea.jpg)
![Enevo sensor in dumpster Enevo sensor in dumpster](https://bellecommunication.com/wp-content/uploads/2020/07/Enevo-sensor-in-dumpster-1200x1180.jpg)
![Fast-Casual-Logo fast casual logo png](https://bellecommunication.com/wp-content/uploads/2024/02/Fast-Casual-Logo.png)
![qsr-logo-png-transparent qsr magazine logo](https://bellecommunication.com/wp-content/uploads/2024/02/qsr-logo-png-transparent-600x172.png)
![waste 360 magazine logo waste 360 magazine logo](https://bellecommunication.com/wp-content/uploads/2024/02/header.png)
![waste-dive-logo-vector waste dive logo](https://bellecommunication.com/wp-content/uploads/2024/02/waste-dive-logo-vector-600x124.png)
![waste today logo waste today logo](https://bellecommunication.com/wp-content/uploads/2024/02/waste-today-logo.png)
![mrm_logo_full modern restaurant management logo](https://bellecommunication.com/wp-content/uploads/2024/02/mrm_logo_full-600x310.jpg)
![RR-logo-275x120-1 retail and restaurant facility business logo](https://bellecommunication.com/wp-content/uploads/2024/02/RR-logo-275x120-1.png)
![wasteadvantagelogo-2-01-700x129 waste advantage logo](https://bellecommunication.com/wp-content/uploads/2024/02/wasteadvantagelogo-2-01-700x129-1-600x111.png)
![AR-AmericanRecycler-Tag_Horiz_Blk-Blue@2x AmericanRecycler](https://bellecommunication.com/wp-content/uploads/2024/02/AR-AmericanRecycler-Tag_Horiz_Blk-Blue@2x-600x131.png)
![rt-logo recycling today logo](https://bellecommunication.com/wp-content/uploads/2024/02/rt-logo.png)