Dearfoams
“
"Belle is a true partner that prioritizes collaboration and most importantly, results."
SWAVE SZYMCZYK, BRAND MARKETING CONSULTANT, RG BARRY
0+
EARNED MEDIAOPPORTUNITIES
0B
MEDIA + INFLUENCERIMPRESSIONS
0K
WEBSITE CLICKS FROMMEDIA MENTIONS + MACRO INFLUENCERS
THE
SITUATION
After 70+ years and a billion slippers sold, Dearfoams was ready to elevate their game to become a trendy must-have item for all things comfort. With fun prints, versatile styles and a lifestyle brand evolution on the horizon, we got to work with our best slipper-clad foot forward.
THE
TACTICS
- Campaign planning + strategy
- National consumer PR
- Trade + local business media
- Trend analysis + monitoring
- National macro influencer relations
- Social media audit + strategy
- Social media counsel
“
"The Belle team helped us elevate our media and influencer strategies, taking the Dearfoams brand to new heights. They secured consistent, high-caliber media hits and provided thoughtful, strategic influencer recommendations."
SWAVE SZYMCZYK, BRAND MARKETING CONSULTANT, RG BARRY
THE
RESULTS
We secured over 9 billion media impressions in less than six months. Media hits showcased Dearfoams as a contemporary and stylish brand that should be top-of-mind for consumers stuffing Easter baskets, planning weddings and pampering moms. In tandem, we helped expand their online community by partnering with right-fit macro influencers who became raving fans + drove thousands of consumers to Dearfoams.com. Now these are some results we can cozy up to.
