Jeni's Splendid Ice Creams
“We vetted agency partners extensively. To be successful, the fit had to be in lockstep with our internal team and our aggressive growth goals. Belle hit the ground running to exceed our expectations and become a trusted partner.”
AMI MATHUR, CHIEF COMMERCIAL OFFICER, JENI’S SPLENDID ICE CREAMS
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THE
SITUATION
Jeni’s Splendid Ice Creams was on the tip of everyone’s tongues - both literally and figuratively - in 2021, with inspired, ingredient-driven flavor launches, record-breaking collaborations and expanded scoop shop openings nationwide. Between the fiercely debated launch of Everything Bagel and the most sought-after pint from America’s sweetheart, Dolly Parton, the ice cream brand wanted to capitalize on the spotlight in the national media landscape.
THE
TACTICS
- Campaign planning + strategy
- Trend analysis + monitoring
- National + regional consumer earned media
- National + trade executive thought leadership
- Awards + top lists
- Media tour
- Brand partnerships
THE
RESULTS
From Seth Meyers to Joe Biden, everyone in America was talking about Jeni’s in 2021. Jeni’s flavor launches and world-famous collaborations positioned the brand at the forefront of ice cream innovation by securing over four billion impressions from almost 2,000 total media mentions by the end of April, more than doubling their media presence compared to year to date numbers in 2020. With additional feature coverage in outlets like Forbes and Elite Daily, Jeni’s is on-track for another record-breaking year (on the heels of 54% revenue growth in the previous two years).
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