MindForge
"Belle is an integral part of our team. The content development
and media coverage Belle has secured have helped our sales
efforts, driven new business and increased our brand awareness
and thought leadership in the industry. They are a great partner
as we march towards achieving our vision at MindForge."
Stokes McIntyre, President + Co-Founder, MindForge
0
EARNED MEDIAOPPORTUNITIES
$0MM
in qualifiedleads driven from LinkedIn ads
0
media bylinespublished
0
targeted award+ speaking engagements secured
0%
website visitsdriven from PR + social
0
blog posts published with 45% avg Blog Bounce Rate
THE
SITUATION
There are hundreds of apps designed for construction, but only one that was truly designed with the frontline workforce: MindForge. After several years of industry and market research and developing the innovative communication platform, MindForge was ready to bring it to market.
With the goal to stand out in the sea of construction technology platforms and establish itself as a necessary addition to contractors’ digital toolboxes, Belle Communication was brought on to create the blueprint for increasing MindForge’s brand awareness and third-party credibility.
THE
TACTICS
- Trade + local earned media
- Blog + byline content development
- Speaking + awards
- Marketing audit + strategy
- Organic + paid social media strategy, content creation + management
THE
RESULTS
Belle Communication deployed an integrated campaign that unified paid, earned, shared and owned (PESO) strategies, successfully elevating the brand and its position in the marketplace. In the first year of the campaign, MindForge became a frequently sourced expert for construction trade media. Earned opportunities showcased MindForge’s partnerships with leading contractors, new platform features and expert commentary on industry trends.
To amplify business outcomes, media coverage was promoted to target audiences via LinkedIn ads along with client testimonials and product features. The effective retargeting strategy captured over 20 qualified leads, adding $1MM+ to MidForge’s sales pipeline. Regular publishing of owned blog content also helped MindForge drive new website traffic and rank in Google search for target keyphrases.
