ENEVO
THE
SITUATION
Launched in Finland, Enevo provided waste data from dumpster sensors using proprietary analytics software. As a startup that was seeing significant growth, Enevo moved its headquarters to Boston to expand its North American presence and looked to evolve its company focus to introduce a new services-based offering. Enevo engaged Belle Communication to effectively communicate the brand’s value proposition in the U.S. and elevate its expertise among new target audiences that align with critical business development and sales goals.
THE
TACTICS
- Trade media outreach
- Regional media outreach
- Executive thought leadership (bylined articles + speaking engagements)
THE
RESULTS
Through Google Analytics monitoring, Enevo attributed increased web traffic from media coverage including a spike around a services announcement and saw referral sources to the website from media outlets. Enevo also received increased inbound interest from potential customers and hauler partners who cited seeing the brand in Waste360, Waste Dive and American Recycler articles, stating PR as the reason for their proactive inquiries.
0
BYLINE ARTICLE OPPORTUNITIESHOME RUN
COVERAGE
WISH LIST SPEAKING ENGAGEMENT SECURED