The NEXT Flavor Network campaign from Rubix Foods has been recognized by the 2025 Innovation SABRE Awards North America program in the Social Media: Crowdsourcing + Co-creating category.
The 2025 IN2 SABRE program celebrates superior achievement in branding, reputation and engagement, with winners chosen from over 900 entrants. The Crowdsourcing + Co-creating category specifically recognizes the use of online communities to source ideas, content, product iteration and other initiatives co-created between the community and brand.
Rubix and Belle’s integrated campaign activated influencers to collect data and gain insight into Gen Z’s most-craved flavors on fast food menus. It was a first-of-its-kind B2B strategy that employed elite influencer partnerships and defied expected roles for content creators.