Happy Wednesday … Bring on the videos!
This week, we’re talking about public relations and specifically, how to get media to reply to your pitches. Whether you’re a PR professional who wants to hone your skills, or you’re a bootstrapping startup without a public relations budget, you can pitch media successfully on your own. It takes work. It takes determination and creativity. It also takes resilient follow up.
Don’t Give Up … Follow up!
One of the major challenges PR professionals, or those engaged in media outreach, face on a consistent basis is the issue of silence. The scenario: you send a targeted email you think is really awesome and will definitely get a reply only to be met with silence. So, you get discouraged, feel a little rejected and choose to give up.
That’s it. You decide to take yourself out of the game just as you were getting started. The problem? Silence does not equate a “No.” Instead, and more often than not, the media member you contacted was and is busy and didn’t have time to reply right then OR decided to get back to you later.
So, instead of giving up, you should have followed up.
How to Get Media to Reply to Your Pitches
Following up after that initial email or call is crucial when you’re working to obtain media coverage. In the below video, I discuss when, how, and how often you should follow up with media members to secure coverage for your brand …
What’s your biggest challenge in following up with new business or media outreach?
How do you overcome feelings of rejection and press forward?
If you have a topic or question you’d like us to cover in an upcoming video, simply leave a comment below and we’ll consider it!
