The traditional PR agency and client relationship is broken. The signs are everywhere: agencies trapped in a cycle of selling hours, talent stretched thin across too many industries and clients struggling to see consistent strategy, creativity and measurable value.
The traditional model isn’t just uncomfortable—it’s unsustainable for everyone involved.
Belle was founded with the mindset of doing things differently and raising the bar, so it’s fitting that we have fundamentally reimagined what a boutique PR agency can be. I’m proud to announce our latest innovations.
We’re combining deep industry knowledge with breakthrough thinking. We’ve built frameworks and new products that make results more predictable and scalable while also strengthening client experiences.
TECHNOLOGY
Boutique PR agencies shouldn’t be the last to offer advanced technologies to the market. With strong beliefs that brands should always be able to turn to their agency partners for what’s next in creativity and strategy we’ve adopted an approach to tech that is typically reserved for global players.
We’ve infused AI throughout our entire operation—not just as tools, but as a way to ensure no question goes unanswered and no opportunity is missed. (Read that again.)
This enables our team to deliver deeper insights, faster solutions and real-time relevance for our partners. It also breathes room for bigger thinking.
With a custom AI stack built to support every stage of client work—research, strategy, brand voice, media outreach, content and reporting—we’re elevating everything we do.
We’re simplifying how clients access and experience value.
CONSUMER INSIGHTS
Our dedication to building PR strategies informed by consumer, competitor, cultural and category insights has led our team to high-value opportunities to uncover actionable data.
The launch of Belle’s inaugural product Brilli™ marks a significant evolution beyond the traditional agency model. We’ve built a repeatable way for brands to easily tap into the category and consumer expertise of influencers. It’s a new way to do market research.
Adapting and innovating is what energizes us. Now, brands can gather preferences from previously unreachable niche audiences and our influencer partners can provide value beyond content.
We have more features and innovations in the works and I can’t wait to share them in the coming months.
SPECIALIZATION
We’re honing in on our expertise in foodservice—the industry we’ve served since Belle’s inception.
As we reflected on the broken agency model, we landed on another key insight: Belle delivers its strongest results when focused on the industry we know best while bringing consumer-first thinking to B2B communication.
We believe now is the time for foodservice communication to evolve.
Here’s what we know: The most successful B2B foodservice brands aren’t just selling ingredients, products or services anymore. They’re becoming indispensable partners who understand both their immediate buyers and the end consumers who influence purchasing decisions. This B2B2C approach is transforming how leading brands win in the marketplace.
We see it every day:
- Buyers increasingly demand partners who understand consumer trends and preferences
- Traditional sales approaches are yielding diminishing returns
- Marketing and sales teams struggle to align around evolving buyer needs
- Foodservice brands need to shift from commodity supplier to strategic partner
- Companies that understand end-consumer behavior consistently outperform those that don’t
This refined focus isn’t just about picking a lane—it’s about proving that boutique PR agencies can deliver exponential value by going narrow and deep rather than broad and shallow.
SERVICES VS. VALUE
Our vision goes beyond specialization. We’re revolutionizing how boutique agencies create and deliver value. Our new model focuses on creating measurable results with proven solution pathways.
These aren’t just packaged service offerings—they’re proof that boutique agencies can move beyond the constraints of traditional PR.
Market Expansion
We’ve developed frameworks that help clients command attention with stories that showcase their innovation, build unmissable go-to-market strategies, and transform insights into magnetic content that establishes true authority. This isn’t just about getting news coverage— it’s about creating momentum that drives real category dominance.
Brand Evolution
Breaking free from the commodity trap requires more than just product differentiation. We help clients uncover niche audience insights, put their innovations in front of tomorrow’s culinary leaders and establish their teams as industry visionaries. The result? A premium position that honors culinary heritage while connecting with modern buyers.
Sales Growth
Today’s digital-first world demands more than traditional marketing metrics and old-school sales approaches. We increase discoverability, equip sales and marketing teams with scroll-stopping content and uncover compelling data that secures sales meetings. By bridging the gap between marketing and sales, we’re helping clients engage modern foodservice buyers in ways that drive real results.
CLIENT EXPERIENCE
Early in this evolution process, we discovered that many of our partners came to us after experiencing significant gaps with their previous agencies. We dug deep into understanding the friction these gaps caused for clients—and how we could solve for them.
Our experiences led us to develop a proven framework for an exceptional client experience built around four pillars: strategy, creativity, relationships and results.
This approach has driven significant increases in client satisfaction, retention and team engagement.
When we find the right client fit, we achieve breakthrough results together and build genuine connections beyond the workplace. Maintaining these high-performing partnerships requires intention and a replicable system for success.
WHAT’S NEXT
A decade ago, I founded Belle to do things differently. We have been relentless in bringing our agency, clients and team into what is next and are on a mission to build the boutique PR agency of the future.
When I look at what we’re building—the frameworks we’ve developed, the talent we’ve assembled, the results we’re achieving—I’m more excited than ever about what’s possible.
This is what happens when a boutique agency refuses to play by old rules. When we combine deep expertise with innovative thinking. When we move beyond billable hours to create frameworks that deliver consistent, scalable results.
The future of foodservice is being written now—by progressive brands who understand that standing still isn’t an option. The future of PR is being written too—by agencies brave enough to challenge conventional wisdom about what’s possible.
That’s why we’re not just announcing a focus. We’re declaring our commitment to building something extraordinary.
An agency that delivers predictable, scalable value by going deeper rather than broader. An agency that combines the personal touch of a boutique firm with the innovative spirit of a technology company.
To foodservice brands ready to break free from business as usual: We’d love to show you what’s possible.
