Kate Finley, sat down with Danny Klein, Editorial Director at QSR and FSR magazines, to chat about current industry trends and how Belle is pioneering the shift from traditional PR to influencer relations.
Tune in above to hear more about the following:
- The importance of maintaining open communication with influencers during a crisis, not just for promotional campaigns.
- New ways food brands are partnering with influencers to connect with consumers and crowdsource craveable menu items.
- The power micro-influencers have to drive engagement and why campaigns with micro-influencers often yield higher ROI.
- How Gen Z prefers platforms like TikTok for discovery + recommendations and how food brands can use this knowledge to create more meaningful connections.
- The critical role of consistency in brand experience and the consequences when it’s lacking.
- How “AI” is not just a buzzword but a tool that enhances our ability to analyze consumer data, personalize interactions and predict trends.
