Influencer
Insights
Your tool for staying ahead of the game
Understanding consumers has never been more crucial in foodservice.
Competition is fierce, loyalty is fickle, and the old playbook? It doesn’t work.
Traditional research tools lack the granularity needed to understand specific customer segments, niche consumer preferences and real-world behavior. They rarely offer insights that your peers don’t already have and often trail fast timelines that rule cultural relevance and competitive advantage.
That’s where influencers can help fill the gap. By leveraging their connection to engaged online followers, you can access the secret sauce: aka hyper-specific and real-world insight not available with other methods.
How It Works
Reach niche audiences and a larger participant pool than traditional research methods by working with influencers to pose multiple-choice questions to their followers for real-time feedback and data.
Define Your Target + Goals
Collaborate on Poll Questions
Influencers Poll their Audiences
Data Analysis + Insights Delivery
Why Add Influencers to Your Research Stack?
Influencers aren’t just online celebrities or video creators. They are experts in their niche, have a direct pulse on cultural trends and are armed with powerful comment sections and analytics that show exactly what makes their followers tick.
Think of influencers as your secret weapon for market research and a faster way to understand and predict the preferences and actions of your customers.
With a direct line to influencers and their audiences, your business can skip costly product or campaign flops with early concept feedback and gain access to exclusive, custom data that identify trends while avoiding fads—all before anyone else
Endless Foodservice Applications
Want to uncover what parents want from school cafeterias, how Gen Z restaurateurs are inspired by global flavors or what Taco Bell’s target customers want to see next on the menu? There’s an influencer for that.
Better understand target market needs + preferences
Gather targeted data for pitch meetings
Get segment-specific POVs that inform go-to-market strategies
Validate concepts before they go to market
Get ahead of bubbling trends
Crowdsource flavor + product + menu ideas
Fuel thought leadership
Influencer Vetting
Our diverse and growing group of foodies, chefs, restaurateurs and lifestyle influencers has been handpicked not just for their niche or popularity but also for how deeply they connect with their audience. These tastemakers have star power and serve up insights that are as real as they are relevant.
Our technology analyzes audience demographics, behaviors and interests to find the right-fit influencers and ensure you're gathering data from the people who matter most to your goals.
Are you an influencer?
