Considering media outreach for your brand but you’re unsure of where to start? This video series is for you! PLUS scroll down to see a pitch I used to get national media coverage for one of our clients.
Startup PR: How to Get PR Coverage in 5 Steps
- The Pitch
- Follow Up
- Securing Coverage
- Working an Opportunity
In today’s video, we’re tackling the second step in how to get PR coverage: The pitch. Do this step only after you’ve read this post on research. DO NOT skip the research step, or risk sending an un-targeted pitch that will result in zero coverage.
Step 2: How to Craft a Killer Media Pitch
Here are five elements you should consider as you craft your pitch, which I expand on in the above video:
- Is your news really newsworthy? Answer the WHY.
- Don’t write a sales pitch.
- Create a must-open subject line with mobile in mind.
- Keep content short and to the point (with links to the products / services you’re pitching.)
- Say thank you.
BONUS: As promised, here’s a sample pitch that I used to gain national media coverage for one of our clients earlier this year:
I hope you are well. I’m contacting you on behalf of Pure Sweets (www.PureSweets.com), an up-and-coming healthful dessert option that is gluten-free, organic, vegan, non-GMO, and Kosher. We have an extensive line of healthful, low-cal, and remarkably delicious dessert options and we’d be thrilled if we could send a sampling for your review!
As an example, our mini macaroons simply melt in your mouth and exude layers of flavor! These desserts are so rich you’ll find it hard to believe they’re actually healthy! Each is hand-crafted and incorporate unique flavors like:
- Cayenne Peppered Dark Chocolate
- Chocolate Chunk
- Lemon Lavender
- Rosewater Cardamon
On average, these macaroons are just 80 calories per serving (which includes three macaroons per serving!) so they won’t break the scale.
Pure Sweets has a variety of other delectable desserts options like flourless cookies, dessert bars, granolas and toppings too!
We would simply ADORE hearing back from you … 🙂
Can we send samples your way?
Thank you in advance for your time!
If you have questions, please leave them in the comments below or email them to me and I will try to incorporate them within this series.
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P.S. Want to see an example of a bad pitch? Click here.