Considering media outreach for your brand but you’re unsure of where to start? This video series is for you! Read on for advice on how to follow up with media after sending them a pitch.
Startup PR: How to Get PR Coverage in 5 Steps
If you’re just joining us, today’s video is the third in a five-part video series on startup PR and how to get PR coverage for your brand or the client brands you serve. This series includes five videos that walk you through the following:
We discuss each of these topics in detail with practical examples that you can apply within your media outreach efforts. As always, we’re open to suggestions, questions and comments so just leave them below or send me (Kate) an email.
How and When to Follow Up with Media (Pt. 3 of 5) Video
In today’s video, we go over the top four reasons why media members don’t reply to pitches, which include the following:
- They didn’t like your pitch.
- They’re too busy to reply.
- You have the wrong contact.
- Too short of notice or a longer lead time.
We also discuss how to follow up on a pitch by considering which type of media outlet you’re pitching …
How you follow up on a pitch will vary based on who you are pitching and whether your pitch has a shorter or longer lead time. As an example, an event happening next week that you’re hoping to secure media coverage for, should be followed up with a call to the station the day after your emailed your pitch. This will allow you to touch base to gauge interest.
If you’ve sent a pitch to a media outlet that has a longer lead time, like a magazine, you’ll want to be sure to note their editorial calendar (media kit) to see how far in advance they publish issues and to review their editorial deadlines.
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P.S. If you have questions, please leave them in the comments below or email them to me and I will try to incorporate them within this series.