Restaurant PR Case Study: Sbarro

In Fall 2015, international pizza brand Sbarro embarked on an 800-franchise rebrand rollout while simultaneously launching a new market innovation in the form of free-standing eateries. Read about the tactics our team used to secure media coverage and maximize exposure locally and nationally.

In Fall 2015, international pizza brand Sbarro embarked on an 800-franchise rebrand rollout while simultaneously launching a new market innovation in the form of free-standing eateries. Read about the tactics our team used to secure media coverage and maximize exposure locally and nationally.

Heather Allen

Belle's first employee. Lover of great food, good books and spreadsheets. Mom of three. Native Floridian and city girl residing in the cornfields of central Illinois.