How DNI moves bottom lines + builds brand love
A webinar hosted by Kate Finley of Belle Communication with expert guest Alexis Davis Smith of PRecise Communications
Thursday, September 24 | 11 AM EST
Creating a diverse and inclusive business plan is the right thing to do. It’s also a smart strategy for expanding your reach and increasing your bottom line.
Black consumers have untapped buying potential and influence in the marketplace, so prioritizing diversity isn’t philanthropy. It’s power.
If you posted a black square on your Instagram feed in support of Black Lives Matter, you might be asking, “What can I do next?” Alexis Davis Smith at PRecise Communications will share the importance of representation in marketing, why engaging multicultural audiences matters and how to do it.
Register below to reserve your spot
About Alexis Davis Smith
President + CEO of PRecise Communications
Building on more than 20 years of experience and reputation as a trusted communications strategist, Alexis Davis Smith is a leader in Atlanta’s public relations industry and a national voice for multicultural marketing. She is responsible for creating breakthrough and strategic communications programs for major consumer brands.
Alexis has provided public relations counsel for leading global companies such as Coca-Cola, Toyota and Pfizer. For Coca-Cola, she has directed nearly 100 PR programs including the launch of the innovative Coca-Cola Fridge Pack and the award-winning Coca-Cola Pay It Forward program. Her work with the world’s No. 1 automaker, Toyota, has enhanced its brand reputation among multicultural audiences via media relations, experiential marketing, community and philanthropic activities and strategic partnerships.
Prior to establishing PRecise Communications in 2000, Alexis was an account supervisor at Ketchum, a top 10 global public relations firm, where she traveled the world supporting several key consumer accounts. In 1998, she co-founded the agency’s African American Markets Group, the first-ever in-house ethnic marketing team created by an international PR agency. Her work since that time has established her as a nationally recognized multicultural communications expert.
That expertise earned her the position of one of the six co-founders of The Change Agencies (TCA). TCA is the PR industry’s first national collective of firms to offer inclusive communications services to represent, engage and connect with African American, Asian American, Latinx and LGBTQ communities. The group was launched in the summer of 2019 with the objective of changing how marketing communications professionals reach diverse audiences.
Alexis considers herself an advocate for multicultural consumers, helping companies recognize and tap into the viability and business opportunities ethnic groups offer.