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How to Create a Measurable Marketing Plan: Use the PESO Model

Happy Wednesday! Pssst … If you found this post via social media or our website, chances are you’re not subscribed to our weekly e-newsletter where we deliver our videos and daily PR, social media and content strategy straight to your inbox. Want in on the party? Sign up here and get a free e-book as a special thank you. Can you believe we’re two weeks away from Thanksgiving? The New Year will soon be upon us and the end-of-year craziness has already begun. If you read our weekly emails (of course you do!) you know that we have been discussing

PESOModel

PESOModel

Happy Wednesday!

Pssst … If you found this post via social media or our website, chances are you’re not subscribed to our weekly e-newsletter where we deliver our videos and daily PR, social media and content strategy straight to your inbox. Want in on the party? Sign up here and get a free e-book as a special thank you.

Can you believe we’re two weeks away from Thanksgiving? The New Year will soon be upon us and the end-of-year craziness has already begun. If you read our weekly emails (of course you do!) you know that we have been discussing 2015 planning in regard to your marketing efforts. We’ve addressed some tough questions you should be asking your agency partners, the cost of PR and a move to a more engaged social media strategy.

With so much to plan and the remainder of 2014 quickly counting down, it’s essential that you prioritize the right tactics and ditch the unnecessary within your 2015 marketing strategy.

To help with this, today’s video discussing the four different types of marketing “umbrellas” that your marketing strategy should include: Paid, Earned, Shared and Owned. The goal here is to provide a structure for your marketing tactics and ensure you don’t miss key elements within your strategy.

Check out this week’s video and happy strategizing!

– Kate

Kate Finley

Founder + CEO of Belle
Currently thriving in Puerto Rico