Welcome to the final video in a five-part series on how to get PR coverage for your brand or client brands. In this series we’ve covered practical tips that can be implemented whether you’re a startup who’s bootstrapping PR or you’re a PR professional looking to brush up on media relations.
Startup PR: How to Get PR Coverage in 5 Steps
These practical tips and real-world examples will help you engage with journalists and news media in order to secure valuable coverage opportunities. In this series, we break down the media relations process into the following topics:
In each of the above videos, I share tactics that we use as an agency every day. Of course, each tactic is open to your unique personality and perspective. These videos are meant to provide you with guidelines as you navigate the wild, wonderful world of media relations.
Working an Opportunity: They said YES (!!!) … Now what?!
Today we’re talking about how to work an opportunity. In this video we tackle the unique challenges and investment it takes to work a coverage opportunity after you’ve initially secured the promise of coverage. We discuss:
- How to prepare yourself or your client for an interview
- How to keep an opportunity from falling through
- How to re-work an opportunity …
I discuss the above points in detail within today’s video.
If you can, bring in a professional.
As I explain in this final video, securing and working media coverage opportunities is tough work. It’s time consuming and if an opportunity isn’t properly worked, it can lead to a missed opportunity or a poorly executed piece of coverage. The ideal scenario is to have a PR professional or agency on hand to secure and work these opportunities. If you have questions about what this could look like for your brand, send us an email. Thanks again for watching the videos in this series. If you missed a video, you can click here and if you haven’t yet, please subscribe to our e-newsletter to get these posts and future tips delivered straight to your inbox. 🙂 What did you think of this series? Do you have any questions or topics you’d like me to cover in future videos? Let me know in the comments below or send me a tweet.