How are YOU measuring results for your brand?
At Belle Communications, we ensure that each marketing effort is tied to a tangible, measured, outcome.
Having an integrated plan of attack, with appropriate checks and balances, can help to determine if a strategy or tactic is actually working. Our services will give you answers to questions like:
- How can we increase traffic to our site and turn that traffic into leads?
- How many people actually read the news release we sent out?
- Did that media coverage generate sales?
- How are people finding our website and what are they doing when they get there?
- Which types of social media interactions are most valuable for our brand?
When it comes to public relations, social media and all other forms of marketing, measuring efforts to ROI is a non-negotiable. General terms like, media impressions or advertising equivalency can be helpful, but if they aren’t broken down into tangible measurement that relates back to your bottom-line — you’re missing valuable data.
It’s not about how many news releases you send each month … Contact us to learn more.