LET'S MEET AT EXPO EAST
Kate Finley, Founder + CEO
Heather Allen, Director of Development
Attend our session on
"Micro-Influencers, Major Impact: 5 Keys to Great Partnerships"
Hilton, Key Ballroom 11/12
Friday, 9/14 at 2:50 pm
Influence isn’t just a social media game and it’s not always on a macro scale. The landscape is shifting as more brands recognize the value of micro-influencers: niche tastemakers who deliver high engagement rates and wield major credibility with their audiences. In this session, you’ll learn actionable steps for cultivating thriving influencer partnerships.
HOW TO ...
- Ensure audience alignment
- Identify niche audiences
- Identify the best micro influencers for your brand and campaign goals
- Create authentic, on brand influencer content
- Measure the metrics that matter
- Cultivate relationships that outlast your campaigns
Our Micro-Influencer Engagement guide is available now. If you'd like to receive that guide and get information on our webinar on this topic, simply fill out this form.
ABOUT KATE FINLEY + BELLE
Kate has been featured as a source and contributor to top outlets like CNNMoney, Entrepreneur, Huffington Post, CIO, PRWeek, Cision, PRDaily and PR News. She has received a number of awards locally and nationally including Columbus Business First’s 40 Under 40 Class of 2016, PR News’ Top Women in PR and Smart Business Network’s “Smart 50.”
From knife sharpeners to frozen pizza, Belle Communication is an award-winning digital PR and social media firm fueling brands that want fresh ideas and fast results. We’ve worked with global giants like Nestle, relaunched fan favorites like Jolt Cola and supported emerging contenders like Territory Foods. All of our campaigns are designed to reach their target audiences - whether that means mass awareness or hyper-local niches.
Our results speak for themselves but here are some highlights: we sell out on Amazon, help get brands onto Kroger shelves and increase distribution from regional grocers to nationwide rollouts. This approach works for emerging brands, too. We’ve seen one targeted local media feature result in 10 new grocers in less than two weeks.