Le Meridien
THE
SITUATION
Columbus’ first art hotel opens in the thriving Short North arts district, featuring exclusive works from the world renowned Pizzuti collection and a specially commissioned portfolio of Ohio art.
THE
TACTICS
To secure earned media and maximize opportunities for coverage, our team implemented a strategic media relations plan targeting local and national trade, print, broadcast and online media. We conducted targeted pitching, coordinated media interviews with key players from The Joseph’s development firm, brought in journalists to preview the hotel and arranged for media attendance at the ribbon-cutting ceremony.
THE
RESULTS
The campaign resulted in 20 unique pieces of coverage in outlets including Architectural Digest, HOTELS, Feast Magazine and several Columbus-based publications, as well as local TV and radio segments. Total media impressions exceeded 6.6 million.
0M
MASS AWARENESS
HOME RUN
COVERAGE