Belle Communication, an award-winning public relations firm, announces its partnership with America’s #1 artisan ice cream brand, Jeni’s Splendid Ice Creams. The two women-founded, Columbus-based companies have teamed up to drive record-breaking, meaningful awareness around the Jeni’s story, new flavor launches, partnerships and scoop shop openings.
Founded by James Beard Award-winning ice cream maker and founder of the American artisan ice cream movement, Jeni Britton Bauer, Jeni’s has 38 scoop shops and distribution in more than 3,000 grocery stores nationwide. This year alone, the brand launched the industry’s first coconut cream based dairy-free line, a zero-waste scoop shop initiative and high-profile collaborations with RuPaul’s Drag Race star, Nina West and Tyler, The Creator. Jeni’s was also recently named to the Inc. 5000 list of the fastest-growing, privately-held companies in America.
“We vetted agency partners extensively. To be successful, the fit had to be in lockstep with our internal team and our aggressive growth goals,” said Ami Mathur, Chief Commercial Officer of Jeni’s Splendid Ice Creams.
“Belle hit the ground running to exceed our expectations and become a trusted partner.”
Belle’s partnership with Jeni’s has resulted in more than 2,500 media mentions in 2019 and a 5% increase in the brand’s share of voice (SOV) over its core competitors nationally. The agency helped secure recent award wins for Jeni’s, including the inaugural PEOPLE Food Awards honoring Jeni’s Frosé Sorbet, and supported its two biggest scoop shop openings to date.
“It’s a point of pride to represent a brand that I’ve loved personally for many years,” said Kate Finley, founder and CEO of Belle Communication.
“Jeni’s is disrupting the world of ice cream and inspiring the broader food industry with its commitment to superior ingredients, creativity and social responsibility.”
Belle grew revenue 238% since 2016 and was named one of Inc.’s Best Workplaces for 2019. By partnering with clients who desire a tailored approach to thought leadership, Belle functions as an extension of internal teams to drive results that delight stakeholders.