Successfully securing a media opportunity for your brand is exciting. The hard work isn’t over once you’ve landed an interview, however – now it’s time to prepare. A media interview can be as informal as a tweet or Facebook comment or as structured as a LIVE broadcast interview with a top news anchor. Each require tact, an engaging approach, and sticking to key messaging.
Whether it’s your first time being interviewed or you’ve had lots of experience, it’s always a good idea to gather as much information as possible about what to expect in the interview, as well as reviewing your talking points and being as prepared as you can.
To help in that endeavor, today we’re kicking off a new video series on media training. We’ll be discussing how to prepare for several different types of media opportunities (a few examples are listed below) and sharing advice specific to each unique medium.
Common Types of Interviews
- Phone
- Social media
- Recorded LIVE
- Blog Q&A
How to Prepare for a TV Segment: Dos and Don’ts
In today’s video, I’m discussing how to prepare for a TV interview. I include several important tips and issues to be aware of, including:
- Questions to ask before interview day
- Considerations about what to wear
- When to arrive
- What to bring
- Being flexible when changes happen
- Things to avoid doing during the interview
A TV interview can be intimidating, but being well-prepared and following the tips in the video will help to ensure it’s a successful experience. Have questions about what we’ve shared, or additional tips to offer? Please share your comments below, and be sure to check back next week for the next video in our media training series.
Need help getting media coverage? Check out our video series Startup PR: How to Get PR Coverage in 5 Steps or learn more about our services.
