Toolkit Tuesday: Using Inkybee For Blogger Outreach

As public relations professionals, we know that media opportunities for our clients need to be targeted to a specific audience. This means that the outlets and reporters we reach out to are always well researched before we make the first call or send the first email. To do this, we normally start out with our go-to media database, Cision, but sometimes the opportunity calls for a niche tool. Recently we tested Inkybee, a media database created specifically for blogger outreach. What’s All the Buzz About? Inkybee is a newer media tool, launched in 2013 to help find PR professionals (and others) the perfect contact for blogger outreach. We reviewed

inkybee 1

As public relations professionals, we know that media opportunities for our clients need to be targeted to a specific audience. This means that the outlets and reporters we reach out to are always well researched before we make the first call or send the first email. To do this, we normally start out with our go-to media database, Cision, but sometimes the opportunity calls for a niche tool. Recently we tested Inkybee, a media database created specifically for blogger outreach.

What’s All the Buzz About?

Inkybee is a newer media tool, launched in 2013 to help find PR professionals (and others) the perfect contact for blogger outreach. We reviewed Inkybee while using their two-week free trial, focusing on the usefulness and simplicity of the website.

Research Tab

We started our exploration of the tool on the Research tab. Here, users have six different options to search for relevant bloggers.

  1. Search Tools- This tool is a basic search bar, allowing users to look for bloggers by keyword.
  2. Automatic Discovery- A handy option for anyone with a busy schedule, this feature continuously looks for blogs that include specific keywords.
  3. Lists of Blogs- Any lists or folders created by users can be organized, viewed and edited in this area.
  4. Twitter Analysis- If you only want to work with bloggers who will get you results (don’t we all!), this section is for you.  Here, users can find influencers within the followers and/or friends of any Twitter profile.
  5. Sector segmentation- With this feature, users can find highly targeted contacts for blogger outreach based on category.
  6. Reporting- Create understandable, downloadable reports for clients after all the research is done.

inkybee research tab

 

My Lists Tab

In this section, users can view their custom media lists that were created while searching for blogs. These lists can be organized into folders for easy viewing and sorting.

inkybee my lists tab

Campaigns Tab

Within the campaigns tab, users can help keep things organized by grouping blogs specific to each campaign they are working on.

inkybee campaigns tab

Pricing

Inkybee has tiered pricing, with subscriptions starting at $79/month.  If you’re not sure about tool, and would prefer to have a test run, you can try out the 14 day free trial to check out the features beforehand.

What Will It Bee?

Inkybee is a handy tool for niche markets. If your main focus for clients (or your own business) is blogger outreach, this tool is worth the price. Everything from research, to organization to reporting can be done in one place which saves plenty of time. However, if your outreach extends past bloggers, we’d recommend a tool with a larger database.

Have you used Inkybee before? Do you have another niche media outreach tool to suggest? Let us know in the comments below, or leave a message on our Facebook page.

Heather Allen

Belle's first employee. Lover of great food, good books and spreadsheets. Mom of three. Native Floridian and city girl residing in the cornfields of central Illinois.