As PR pros, we don’t often claim to be graphic designers. There are many times when turning to a graphic design team can take too long or become pretty expensive and we need to take matters into our own hands. While we may not be design experts, we know that using compelling images to go along with social posts is one of the best ways to increase post engagement and catch viewers’ attention. For that reason, we’ve rounded up of some of the best (free or cheap!) tools PR teams can use to create their own social media images quickly – while still looking like a design pro.
Infogr.am helps you take data, numbers and statistics and turn them into beautiful charts and infographics. In three easy steps, you can choose your template, make a visualization of your data, and publish and share it. Infogr.am offers a basic account for free, as well as paid accounts starting at $15 per month.
Death to the Stock Photo
This is as cool as it sounds. Death to the Stock Photo was created to help companies get out of the rut of using the same, worn out stock photos. These photos are fresh, creative and are available for you to use in social posts, blogs, or however you wish (just don’t sell them!). Sign up to receive packs of images right in your inbox at the beginning of every month. Access to its entire library costs a mere $15 per month.
Quotes Cover takes quotes and words of your choice and easily turns them into pretty word art that is ready to share on social – and at no cost. Choose from different colors and designs to select the typography and composition that you like. You can even use Quotes Cover to make posters, desktop wallpapers and more. We made this Quotes Cover image using a photo from Death to Stock for the background.
BeFunky combines a lot of great photo tools into one. You can use BeFunky to edit photos, make fun collages and design graphic images – the options are nearly endless. You can sign up for a free basic account, or later choose to upgrade to a paid account with more features. Paid accounts start at only $4.95 per month.
Together these tools can help you quickly create impactful social media images for you and your clients.
What’s your favorite tool for creating social media images and visual content? Share with us in the comments below!