fbpx

Toolkit Tuesday: Social Updates (Facebook, Instagram & Snapchat)

Brands in the digital age have to work hard to keep up with the constant changes to social networks. Did you do your research on like–gating? Take the time to read about changes to personalized content? Stay ahead of the curve and read on for our list of the newest social updates you may have missed. Times are Changing… Facebook Facebook has recently focused on improving the user experience, removing brand posts from News Feeds everywhere and lessening organic reach for companies. Because of this, users will see significantly less promotional content starting in January 2015. With that in mind, it was a nice surprise

social updates

social updatesBrands in the digital age have to work hard to keep up with the constant changes to social networks. Did you do your research on likegating? Take the time to read about changes to personalized content? Stay ahead of the curve and read on for our list of the newest social updates you may have missed.

Times are Changing…

Facebook

Facebook has recently focused on improving the user experience, removing brand posts from News Feeds everywhere and lessening organic reach for companies. Because of this, users will see significantly less promotional content starting in January 2015. With that in mind, it was a nice surprise to see these two social updates.

  • Structured Status Updates
    Brands can now let fans know exactly how they’re feeling with Facebook’s structured status updates. Although this isn’t a new feature, it has been expanded to include both user profiles and Pages. If you need a quick recap, status updates allow you to share emoticons with updates on what you are feeling, watching, reading, listening to etc. This could be a fun update allowing brands to show more personality and be more engaging in their posts.
  • Techwire
    FB Techwire describes itself as a resource for journalists. Unlike FB Newswire, which aggregates any newsworthy content, this new tool features original articles and posts, with a focus on technology. For social media experts looking for timely stories, this is a helpful page to add to your daily reading.

FB TechwireInstagram

  • Video Advertising
    If you’ve been keeping up with social media updates, you may have already heard that video advertising for Instagram is here! Brands always had the option to post videos on their personal pages, but now the social networking app puts video ads directly into users’ Instagram feeds. Instagram only accepts new content (no shortened television or online ads here) that should fit in well with the rest of the feed.


Snapchat

  • Snapcash has made its debut! Snapcash is a new service used to send money between Snapchat friends. This is a quick, simple service that can only be used by those that are 18+. Currently, Snapcash is being advertised as a peer-to-peer payment system, but think of the possibilities! One day the social update could be expanded to e-commerce with your favorite brands. Still not exactly sure what this new product does? Check out the enthusiastic video made by Snapchat.

Been There Done That…

New social media updates happen all the time. Have you heard about a new feature? Want to share your thoughts on one of the above? Let us know in the comments below!

Heather Allen

Belle's first employee. Lover of great food, good books and spreadsheets. Mom of three. Native Floridian and city girl residing in the cornfields of central Illinois.