We’ve explored hashtags before on Toolkit Tuesday, but mostly focused on tools that help you find the best hashtag or identify current trending topics. But what if you have created a unique, branded hashtag for your campaign and you want to track its reach and popularity? Today we’re looking a Hashtracking, a social media tool to help you do just that.
Hashtag Helper
Is your day filled with searching for hashtags? Does your company have its own hashtag that it needs to track? Need weekly reports for social? First, tell us what you’ve been using yourself… and then see what our newest find, Hashtracking, is all about!
Hashtracking
Hashtracking is a Twitter and Instagram tool for us media lovers that can be used to create reports, explore hashtags and generate live-analysis. We tested out the social media tool with their 30-day free trial to see how the site can help our research.
*A note: Hashtracking wasn’t working for us at first- Firefox users beware! It’s better to use Chrome for this tool.*
The Good:
This tool has a lot of features that help you to do more than make an educated guess when selecting a hashtag. Features include:
- Reviewing hashtag activity- On the first day you select hashtags to track, you can immediately receive analytics dating back 30 days (Twitter only).
- Influencers– Could you use some support with your next social campaign? By finding who is already using your hashtag, you can reach out, and see how you can best collaborate with influencers.
- Compare– If you’ve been doing A/B testing with hashtags, you can easily create your own leaderboard and see the winner. By selecting which to review, you can compare the performance of 6 hashtags at once.
- Infographics– Small infographics are available for download, and allow you to share your hashtag in different ways, including a 24-hour snapshot and popular media using the hashtag.
- Analytics– Of course, Hashtracking is all about analytics, and I’ve saved the best for last…
The Analytics
The site offers an overview report that includes:
- Total tweets
- An activity summary
- Buzz words (top words associated with the hashtag)
- Where the hashtag comes from (desktop, mobile, bot or unknown)
- Peak use
- Engagement
Also documented are top lists and media using the hashtag.
The Price:
Pricing for Hashtracking increases based on the number of hashtags being monitored, and aside from a trial period, there is no free option for the tool.
The lowest plan begins at $29 per month, and allows users to track up to 3 hashtags. The most expensive plan is $399 per month, and can track up to 40 hashtags.
Social Winner?
Hashtracking has some great features, and the tool is helpful for both selecting and monitoring hashtags. Although I’m a fan of free tools, the site is definitely worth the price tag of $29. Still, we would need to track at least 15 hashtags, which costs A LOT more than expected ($189/month). So, check out the 30-day trial and see what you think!
Have you used Hashtracking or is there another tool you use for measuring campaigns? Let us know in the comments below!
