Big data is not new, but it’s becoming increasingly important for PR pros to know how to get numbers and what to do with them. Being able to measure and show PR results is a necessity for PR pros in today’s world, and can in turn help grow your business. While this process is important, it can also be time consuming for you and your staff.
PR analytics tool Wordsmith, created by Automated Insights, can help find, organize and publish all your analytics results into an easy-to-read format that can be sent directly to clients. Read on to learn more about how Wordsmith works to help you save time when it comes to analytics.
1.Set Up
There are already many different ways to gather these numbers, but Wordsmith puts them all into one place for you. Setting up a Wordsmith account is simple. It allows you to start with merging your Google analytics, Adwords and Facebook analytics accounts. You can then personalize the account to use your brand or your client’s branded logos and colors for the reports Wordsmith will generate. You can then decide how often you want Wordsmith to create reports: weekly, monthly or quarterly.
2. Pulling Data
Once all your accounts are synced with Wordsmith, it is ready to start automatically pulling reports. Wordsmith searches for trends in the data, finding patterns or outliers and other things you might miss if you’re trying to get your reports done as quickly as possible. It then organizes all its findings into written reports, just as you would write it out to explain these numbers to your clients. Wordsmith breaks everything down into categories, such as social media, SEO, advertising, content marketing, etc. Wordsmith will also make recommendations based on the data it finds and incorporate these into the reports.
3. Edit Report
Once Wordsmith is done collecting the data and putting it into a written report, it will send you a copy of the report for you to edit. You are able to make changes to anything in the report, add information from other sources, or even take out things you don’t want included in that report.
4.Final Report
After all changes have been made and the report is ready to be delivered to the client, Wordsmith will package and send the branded PDF report right to the client, from your email. With the help of Wordsmith, you can spend less time creating and packaging these reports and, instead, focus on strategy and project execution for your clients.
PR analytics tool Wordsmith takes numbers and figures and puts them into a written report that is easy for your clients to understand, while saving you time. Wordsmith also comes in a variety of plan sizes and prices starting at $250 per month, allowing you to select a plan that fits the size of your business and the number of accounts you manage.
Have you tried a PR analytics tool? What kind of results have you seen? Share with us in the comments!
