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Toolkit Tuesday: New Social Monitoring Tool in Slack

Staying on top of social and online conversations about clients and their industries is quite a challenge for a PR pros. The online conversation never sleeps, and unfortunately we have to. Even when we manage to set up keyword tracking with monitoring tools or email alerts, it’s still easy to get caught up in other things and miss (or ignore) the notifications. New social monitoring tool Notify makes it easier for you to stay on top of trends and conversation about the topics you need to follow. Keep reading to learn more about this tool and how you can start integrating it into

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Staying on top of social and online conversations about clients and their industries is quite a challenge for a PR pros. The online conversation never sleeps, and unfortunately we have to. Even when we manage to set up keyword tracking with monitoring tools or email alerts, it’s still easy to get caught up in other things and miss (or ignore) the notifications. New social monitoring tool Notify makes it easier for you to stay on top of trends and conversation about the topics you need to follow. Keep reading to learn more about this tool and how you can start integrating it into your analytics and tracking:

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Keyword Freedom

With Notify, there’s no limit on keywords you can track. You can choose any keyword or phrase to follow, including company names, competitors, industry buzzwords, events, news outlets and more. Then sign up to receive notifications on the keywords you entered.

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Effortless Integration

The best part about Notify is that it’s designed to make tracking keywords a seamless process by working with the software you’re already using. Notify integrates directly with Slack or HipChattwo of the most popular messaging tools that most companies are using today. Our team is in Slack all day every day, and being able to integrate keyword push notifications directly into Slack means we don’t have to log into anything else to get alerts – they just come straight to your designated Slack channel, which ends up saving you time.

Track Social and Online

While Notify is limited to searching only a few major networks right now, it is in the process of majorly updating its search capabilities. Notify lets you choose which platforms you want it to track, including Twitter, Quora and Reddit, and soon will be able to actively search Google+, Facebook, news outlets, YouTube, Instagram, blogs and more. One note: it says Notify is in the process of rolling these features out, but I’ve already received notifications from Facebook posts about keywords I’m tracking. 

No Bells and Whistles Here

Notify is a very simple social monitoring tool and is geared toward startups. If you’re looking for a tool with advanced and nifty features, you might want to try out a tool like Mention or Buffer, which both have multiple capabilities and features. On the other hand, if you’re looking for something to do a good job of picking up your keywords and sending you push notifications right to your Slack channel, Notify is great. Also – it’s free!

Notify will help streamline your keyword searching by sending you notifications directly to your daily chat application. A simple but straight-forward social monitoring tool, Notify does exactly what it says it will do. Sign up to start getting notifications right to your team’s preferred messaging system.

Have you used Notify or another social monitoring tool? Share your thoughts in the comments!

Mary Stankiewicz

Mary helps our clients grow their brands with smart and strategic content across social media platforms and targeted media coverage.