Measuring the reach and results of PR coverage is a tricky topic that has been debated countless times. Whether you decide to measure in clicks, new subscribers, website visitors or sales, you’ll still need to make a summary of all opportunities, and include multiple metrics.
The Details on Measuring PR
Coverage Book is an automated tool that pulls together all your media hits into one pretty package for clients, bosses and anyone else concerned about the bottom line. Always on the hunt for a more efficient process, team Belle decided to take a closer look. See our summary of the tool below.
Get the Data
Coverage Book collects data from multiple places, and is currently working to include Instagram and Twitter in their summary. Currently the tool includes:
- Visits per Month- The statistic is found at similarweb.com
- Domain Authority- The measurement is found with Moz (a tool that we already use!)
- Estimated Coverage Views- The Coverage Book team created their own algorithm for this measurement that is still being updated.
- Social shares (includes Facebook, Pinterest, LinkedIn, and Twitter)
Designing Your Book
Coverage Books are a nice way to show off work, displaying a summary of media hits at the top of the document, including total estimated coverage views and social shares. Underneath, viewers can see a breakdown of measurements by hit.
You can also manually add offline coverage (magazine features, newspaper articles, etc) to your book by uploading clips as image files.
Coverage Books can be personalized with logos, comments, titles, photos and edited metrics.
How-To Get Started
Getting started with the tool is a fast process. After creating an account, users can add the link from any online coverage into Coverage Book, and a summary will automatically be generated.
When sharing the news with clients, or your own team, the book can be viewed online with a shareable link, or sent as an Excel document or PDF.
Pricing is based on pieces of coverage per month, with the lowest package being $59/month. If you’re not ready to make that type of commitment, you can try out the tool for yourself with a 14-day free trial.
Keeping track of media opportunities isn’t something that you can avoid as a PR professional. You can either track hits yourself, have another member of your team compile opportunities or use an automated tool like Coverage Book. Of course, you may need to make edits along the way, but Coverage Book is a timesaver that uses some of the same measurements we all should be aware of.
What is your favorite PR tool? How do you stay on top of measuring PR? Let us know in the comments below, or share your thoughts on the Belle Facebook page!