At this point, most of us understand that hashtags are here to stay, but how often are you thinking about hashtag analytics? Here on the Belle blog, we’ve quickly referenced hashtag research, and discussed using them on different social networking sites. Today we want to dive a little deeper and share resources and tips on finding the perfect hashtags for all your social media marketing needs.
Useful Hashtag Analytics Tools
We’ve made a list of the most popular and varied hashtag research tools. Read along to find the next social media tool you can’t imagine living without.
HashAtIT allows you to search any hashtag you’d like within its easy to use search bar. The results show recent posts including that hashtag from Twitter, Facebook, Instagram and Pinterest. This is a free, quick way to learn more about the meaning of a newly trending hashtag. Its cross platform results are rare and useful, with most tools only focusing on Twitter.
RiteTag shows the popularity of Twitter hashtags by documenting the analytics behind it. Included hashtag analytics are:
- Unique Tweets Per Hour
- Retweets Per Hour
- Potential Views Per Hour
- Tweets With Images Per Hour
- Tweets With Links Per Hour
- Tweets With Mentions Per Hour
Related tweets and currently trending hashtags can also be found on the website. RiteTag has a tiered pricing system, with a 30-day free trial, but the RiteTag browser extension is free and can be added to Chrome, Safari or Firefox. The extension works in real-time, letting you know hashtag strength as you are typing into Twitter.
This tool allows you to search for a specific hashtag, and then provides a web of Related Hashtags, along with Top Influencers, Top Recent Tweets and Usage Patterns involving the word. This search engine is free, and provides quick way to understand the audience interested in your next hashtag.
The Trendsmap site is easy to understand, and shows real-time Twitter trends by region. If you have a specific audience to reach, Trendsmap can help you understand their interests, and provides data for anywhere in the world. On the site, you can search by area, and find popular words, hashtags and users. The free version of this tool shows the latest global and local trends. With tiered pricing, subscribers have access to top users, videos, images and links related to a hashtag. There are also no ads, and more detailed regions under the paid plan.
Tagboard is a great tool for any company interested in creating its own hashtags. On the website, you can search hashtags and see the popularity of the word over time, including the number of times it is used per hour. Also, the tool shows whether a hashtag is being used positively, negatively or is neutral. Tagboards are interactive, and can be shared on social media, websites and at live events – perfect for social media campaigns. Tagboard is a free tool, but can be upgraded to include multiple tagboards and a range of other benefits, including user blocking and analytics.
Are you Hashtag Ready?
Have you found one or two new hashtag analytics tools to use in your next campaign, or everyday life? Let us know which resource is your favorite in the comments below. Have another tool we didn’t mention? We’d love to hear that too!