Do you advertise on Facebook? If you run a lot of ads but aren’t using Facebook Power Editor, please allow me to introduce you to this oh-so-useful little tool.
Facebook Power Editor was created with large-scale advertisers in mind, since it makes it easy to create and manage a large number of ad campaigns. But, we’ve found it can be a useful tool even on a small scale. Power Editor offers some features you won’t find in the regular Ads Manager and offers more control, which is nice as it allows you to get super targeted with your audience and ad placement. Read on for our Facebook Power Editor tutorial and learn how this tool can help you do more with your Facebook ads.
Facebook Power Editor Tutorial: Getting Started
The first thing to know is that you must use the Google Chrome browser to use Facebook Power Editor. Power Editor looks like it is seamlessly integrated in your Ads Manager, but it is essentially a plugin that functions separately – so when you’re finished creating ads in Power Editor, you have to upload them into your Ads Manager. More on that later.
To get started, click on Power Editor from within your Ads Manager dashboard.
A new Power Editor dashboard will open. If you have existing or past campaigns you want to edit, you’ll need to import them into Power Editor by clicking the “Download to Power Editor” button at the top. Or, you can just start creating new campaigns.
Creating Campaigns and Ads
Click the plus icon to create a new campaign.
Name your campaign and choose your objective. If you’ve done any Facebook advertising before, you’re already familiar with the different objectives such as Page Post Engagement, Website Clicks, etc.
Next, you’ll want to create your ad set. Click the Ad Set tab and select the plus icon to create a new ad set. Choose the campaign your ad set will be associated with, and give the ad set a name.
In the bottom section of your dashboard is where you’ll set the targeting, budget and schedule for your ad set. This works just like the regular Facebook Ads Manager – you can target your audience by age, gender, language, geography and a whole slew of other demographics.
Here, you’ll also set the dates and times you want your ad to run, and your budget – which can either be set up as a daily budget or a lifetime budget. A unique feature in Power Editor is that if you choose a lifetime budget, you also have the option to schedule your ad for specific times of day or days of the week. I’m targeting businesspeople with my ad, so I selected weekdays during business hours.
Finally, select where you want your ad to be placed. It can run on the desktop news feed, mobile news feed, desktop right column and partner mobile apps – or any combination of those.
Now it’s time to design the creative for your ad. Click the “Ads” tab and click the plus sign to create a new ad. If you manage multiple Facebook Pages, select which Page the ad is for from the drop-down menu. Enter the website URL you want to direct people to.
Click “Add Image” to select an image to run with your ad. As you monitor the ad’s performance, you can see which images result in the most clicks and engagement, and remove the ones that don’t perform as well.
Tip: For the best A/B testing, change only one variable at a time. For instance, if you create several different versions of your ad with different images, then keep the ad copy and headline the same in all of them so you can get an accurate understanding of which image is performing the best. Then take the best performing image and try it with several headlines. Repeat this process with each ad element until you have the most effective ad possible.
A really handy feature in Power Editor is the ability to create unpublished posts – in other words, promoting a post without it appearing on your Page. Sometimes you may be targeting non-fans and find that your message isn’t particularly relevant to your existing fans, so this works great for those instances. It’s also super handy for A/B testing since you don’t want to post two versions of the same post on your Page Timeline. Check out this useful video guide from Social Media Examiner on creating an unpublished post in Power Editor.
Upload Your Changes
This is super important! To save your changes and new ads and campaigns, you must click the “Upload Changes” button at the top of your Power Editor dashboard. You’ll be prompted to choose which campaigns, ad sets and ads you want to upload (the Power Editor will automatically suggest any campaigns or ads that you changed or created while using the tool). Clicking “Upload Changes” is sort of like saving your work when you’re writing a Word doc or editing a file on your computer – do it regularly, because if your computer crashes, all your work is lost.
We hope this Facebook Power Editor tutorial helps you to supercharge your Facebook advertising! Feel free to post questions below or share with us how you are using this tool.