We’re living in the social media era, and most brands nowadays recognize the importance of having a presence on at least one social channel. (If you don’t, it may be time to reevaluate your brand strategy.) Still, it seems like a lot of organizations miss the mark when interacting online, which leads to the question… is there a tool that can help you find and interact with the right people so as to grow your reach and influence online?
Making Social Research Crystal Klear
Klear, formerly known as Twtrland, is a tool that recently came on my radar. The website has multiple paid and free offerings for social media research. Although the site also works with Twitter and Facebook (with LinkedIn, Google Plus and Tumblr coming soon), I focused mainly on Instagram for this review, which generally seems to have fewer research tools. Read on to see what free features I enjoyed, that you can use for yourself and your company!
The Klear Winners…
1.) Social Media Influencers by Skill & Location
Sometimes you need to interact with others on social, not to lead users to a promotion or to share a link, but to build a solid following. Klear’s ability to find influencers by skill and location is a big help in this department. Within the skills search, you can type in any obscure keyword you’d like, or choose from their suggested categories, like Fashion, Science, Sports, Business, etc.
Klear’s location search works similarly, and allows users to search by country, state and city. This is a great tool for individuals (and brands) that are new in town. Users have the opportunity to interact with major social influencers locally, and if necessary, around the world.
After focusing in on a skill or location, the list of influencers can again be specified by the level of influence (from celebrities to novice), gender and age. With a paid account, skill and location can be used within the same search.
2.) Outreach Suggestions
In Klear, your Home page is where the magic happens. After syncing your social networks, the tool learns your interests, and provides a list of influencers with your social networks. Taking it a step further, Klear tells you if the person is “friendly” (which means the user is very responsive on social). Also included in this snapshot view is the influencer’s number of social media followers, the option to connect and your weekly progress in posting and engagement.
3.) Trending Content
If you feel like you’re always out of the loop, Trending Content was made just for you. This section of the site allows you to view popular content, which can again be sorted by skill. Whether your social channels are a hub for moms, finance or art, you can see exactly what is happening. My only issue with this section of the site is that it mostly focuses on Twitter, and places a higher priority on engagement than recent content.
Was That Klear?
Overall, Klear is a great tool for social outreach. While I’m still on the hunt for the best external Instagram tool for research, Klear shouldn’t be overlooked for your general needs when it comes to building your networks on social. Try out the site for yourself, and see how you like the features!
Have you been using Klear? What other Instagram tools should we look out for? Let us know in the comments!