Social networks are constantly rolling out new features for marketers. But when you’re trying to juggle dozens of marketing activities for your business – managing social media, writing blog posts, keeping your website updated, sending e-newsletters – it’s easy to forget about keeping up with the latest social media updates and news. To help you out, we’ve put together a roundup of some of the most important changes that have happened recently in the world of social media marketing.
Social Media Updates: Facebook, Twitter, Pinterest
Facebook Relevance Score for ads
Facebook has introduced a new metric for advertisers, called the relevance score. When you create an ad for your business or brand’s Facebook Page, Facebook will give it a score from 1 to 10 based on how relevant it predicts the ad will be to the audience being targeted. This can be useful for advertisers, as you can test different ad creative to see what gets the highest score. Facebook also says that ad campaigns with a higher relevance score may cost less. Learn more about relevance scores on the Facebook for Business blog.
Quick Promote for Twitter advertising
Know how you can boost a post on Facebook with just a few clicks? Well, now Twitter has a similar feature, geared toward small businesses. You can promote your best performing tweets from within the Tweet Activity Dashboard, which is available to all advertisers. According to Twitter’s announcement of the quick promote feature on their small business blog, these tweets will “automatically be targeted to users who have interests similar to your followers.”
Tweets Back in Google Search Results
Twitter and Google reached an agreement earlier this month that will allow Google to have access to Twitter’s data in real-time – meaning that tweets will start appearing instantly in Google search results again, which hasn’t been the case since 2011. The move could help Twitter acquire new users since the social network will be more prominent in search results, while Google benefits from being able to serve up real-time search results to users as news and cultural events unfold. While no exact date has been given for when the actual implementation of this agreement will take place, Twitter’s CEO has indicated it will be within the next “several months.”
Pinterest Now Showing Promoted Pins in Users’ Home Feeds
Up until recently, promoted pins – that is, pins that advertisers pay to make more visible – appeared only in category pages and Pinterest search results. Now Pinterest has announced that they are experimenting with including promoted pins in users’ home feeds. Right now advertisers can’t specifically pay for placement in the home feed – instead, they choose a category for the promoted pin and Pinterest will display a limited number of such pins to users who have shown interest in that category.
Has anyone checked relevance scores for Facebook ads, or tried the Twitter quick promote feature? Leave a comment to tell us your about experience, or other new things are you incorporating into your social media marketing.