PUBLIC RELATIONS FOR THE DIGITAL AGE
Let’s cut to the chase - the days of sending a press release and praying it gets picked up are over. PR in the age of digital media requires more finesse, research and a healthy dose of elbow grease. With roots steeped in media relations, we understand how to best combine tried-and-true approaches with digital prowess, tying PR to business goals through a creative, scrappy approach.
Our approach to modern public relations reaches the right audience through relevant media, events and partnerships designed to create rapid awareness and measurable action. Balancing the need for strategic planning with the flexibility to mobilize quickly to achieve results, we craft storylines that resonate most with mass and niche audience segments to achieve award-winning results.
Media research + outreach
Event strategy + management
THOUGHTFUL + NIMBLE CRISIS COMMUNICATION
We help clients navigate crisis situations from food borne illness to major furloughs. We help to build plans well before a crisis, and are scrappy to jump in with strategic ideas and communication when it’s unforeseeable.
Crisis assessment team
Communication roles + responsibilities
Media response protocol
Internal stakeholder + employee best practices
Social media issue planning