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Toolkit Tuesday: 6 Ways PR Pros Should Be Using the PR Tool Feedly

With all the content, posts, tweets, articles, news, photos and videos circulating the Internet every second, how can PR professionals keep tabs on the conversations relevant to them and their clients? That’s where PR tools like Feedly come in. Feedly is a social listening and news aggregator application designed to help users stay on top of the conversations they want to be following and easily share and build upon that content. If you’re already a Feedly user, then you know how great this tool can be. But these are the 6 ways you should be using Feedly to have the

PR tools

With all the content, posts, tweets, articles, news, photos and videos circulating the Internet every second, how can PR professionals keep tabs on the conversations relevant to them and their clients? That’s where PR tools like Feedly come in.

Feedly is a social listening and news aggregator application designed to help users stay on top of the conversations they want to be following and easily share and build upon that content. If you’re already a Feedly user, then you know how great this tool can be. But these are the 6 ways you should be using Feedly to have the best results and to make your job as a PR pro a little easier!

6 Ways to Use Feedly as a PR Tool

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Keep on top of news in your industry
Feedly’s simple design allows for easy customization. Keep your homepage feed full of exactly the news you want about PR, social media, marketing, regional news and more. You can search specific hashtags, follow specific outlets and keep tabs on whatever interests you. Bonus tip: You can also integrate your Google Alerts or Talkwalker Alerts into your Feedly so that the brand mentions and other keywords you monitor show up right in your feed.

Have a category for each client’s industry
PR pros can create separate lists for different client industries and stay on top of news and trends in those industries. You can also browse Feedly’s “Starter Kits” to find lists curated by influencers in various categories like Tech, Fashion or Food. Feedly makes it easy to focus on just one category at a time when you’re catching up on news or searching for content related to a specific client. This design keeps feeds separate, organized and easy to follow. Bonus tip: Add industry publications, relevant keyword alerts, your clients’ blog and even competitors’ blogs to your lists.

Follow media outlets you’ve worked with or want to pitch
Good PR pros know that effective pitching starts with identifying the right media contacts. Feedly is a great tool to help with your research. Add your “wish list” publications and browse them regularly to see which journalist(s) are writing about the topics most relevant to your client’s industry or story. You’ll be more familiar with the influencers and journalists you’re pitching, which helps you to better customize your pitch. And of course, follow along with publications you’ve worked with before, so you can stay up-to-date and uncover new opportunities for coverage.

Find great content for sharing on social
Feedly makes it easy to find and share content with just a few keystrokes. You can share articles directly onto Twitter, Facebook, Pinterest and LinkedIn. Feedly also integrates with many popular social management platforms, including Hootsuite and Buffer, so you can schedule posts for different clients.

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Follow influencers and bloggers for inspiration for your own original blog content
Use Feedly to follow your favorite blogs and find inspiration. You can save articles to refer back to later, or save them to other programs, like Evernote. You can even subscribe to blogs from within Feedly.

Create shared boards with your team
Encourage ideas and inspire each other with Feedly’s knowledge boards and shared collections. A recent addition for Feedly Pro users, this feature makes it easy to share content and ideas with other people on your team.

With its simple, customizable format, Feedly couldn’t be easier to use and offers tons of potential for PR pros. Content curator, news reader, research tool, inspiration giver, idea sharer –this is a must-have multi-purpose PR tool to have in your toolkit.

What ways to do you use Feedly to make your job easier? Share with us in the comments!

Mary Stankiewicz

Mary helps our clients grow their brands with smart and strategic content across social media platforms and targeted media coverage.