Did you know how awesome this week is? Well, let me tell you media relations professionals, this week is awesome! Why? Because two public relations tools just became available yesterday THAT WILL CHANGE YOUR LIFE.
Ok, maybe not, but they’re super exciting, and weirdly, they both became available on the same day, so, let’s explore…shall we?
Two New Public Relations Tools To Try Right Now
Bolo is an influencer database with a twist.
It allows…strike that…It encourages you to work with your team within the system. It describes itself as a ‘PR workflow database’. Similar to Cision or Muckrack you can search by outlet, topic, social media or influencer to bring up a profile. There, you can add notes for your team. I think this could be a great agency tool when dealing with team transitions and introducing new team members to accounts!
Did we mention it’s free? You read that right. In fact, Bolo has been around for a while, but as of yesterday, they announced the database and workflow parts of the system are FREE. The only time you are asked to pay is if you end up exporting media lists, and that is just a monthly fee.
Upitch is a HARO-like app with a twist. In the company’s press release, the tool is described as combining ‘the swipe technology of Tinder with the self-service business model of LegalZoom’. The original announcement about the app definitely made some waves back in June – but as of yesterday, it officially became available!
Here’s how it works: journalists can swipe through anonymous pitches until they find one they want to learn more about, and ask to connect with the publicist/brand/agency for more info. A basic account (1 pitch a month) is free on Upitch, with more plans/pitches available for a fee. So put on your best writing cap, my friends, and be prepared to deliver your best pitch yet! Oh, by the way, you can download the app here.
Want to learn more about these great new public relations tools? Stay tuned…we’ll check them out further and write some pretty awesome Toolkit Tuesday posts about them!