For nearly two decades, Lextant has worked behind the scenes of the most progressive industries, paving the way for countless innovations and milestones. From infotainment systems in cars to better shopping experiences in stores, Lextant helps brands create billion dollar products and experiences that become industry standards.
Lextant’s distinct ability to decode what consumers really want, combined with seasoned industry perspective and an innovative approach to research design result in products and experiences consumers truly need. No longer content to remain the best kept secret in the industry, Lextant has chosen Belle Communications as its agency of record to best tell its story and increase awareness of its unique methods for equipping brands with their best chance for market success.
Based in Columbus, Ohio, Lextant is a design research and user experience consultancy, which was founded to transform experiences wherever things are made. Frequently sourced as the firm to know, “When You Need to Know”, Lextant serves Fortune 500 companies in the U.S. and around the world as a sought after resource by drivers of change and uncompromising leaders.
Thanks to its expertise in making the ideal real, Lextant has worked with leading brands in sectors ranging from finance and CPG to healthcare and retail. Lextant also works extensively with emerging technologies in the automotive industry and has helped its clients set and re-set standards of excellence.
“As a leader in the design research industry, we’re constantly innovating and we’ve intentionally flown under the radar up until now,” said Chris Rockwell, Lextant’s CEO. “We’re entering this strategic partnership with Belle Communications to bring our story, expertise and results to light.”
Lextant’s team is passionate about human-centered design, which is the ability to understand consumers’ desires and the way people interact with products and experiences. Lextant’s unique approach to design research and unparalleled results in design clarity have resulted in revolutionary approaches to products used everyday in homes, at the workplace and in ways that will impact the market in the not-too-distant future.
“We have an exceptional opportunity to elevate the Lextant brand from one of the industry’s ‘best kept secrets’ to the innovative thought leader it is,” said Kate Finley, CEO of Belle Communications. “We are honored to partner in the future success of Lextant, and I’m confident this is the beginning of an accelerated path for both of our teams.”
As Lextant’s PR partner, our primary objective will be to position Lextant as an innovator, thought leader and expert in design research nationally, locally and within its client’ industries. We will work closely with Lextant’s leadership team to further strengthen the company’s awareness, credibility and influence through highly targeted public relations, executive thought leadership and social media strategy.
Our strategic approach to PR and social media grows brand awareness, engagement, and ultimately, the bottom-line. Interested in learning more? Read about how we partner with our clients or contact us.