As a CEO, social media tends to rank at the end of my to-do list. There is just always something more important to do because it aligns closer with serving our clients or growing the business than, say, Twitter. No, it doesn’t matter that our agency focuses on social media as one of our core services and yes, I know this scenario is not ideal.
Don’t take me the wrong way, I know keeping up with social media daily is no small task at any level. There’s just something particularly challenging about keeping up with social media as an executive — especially when you have team members dedicated to doing just that. But regardless of your schedule or your title, social media is worth at least some time. You don’t have to be tweeting away your day to be relevant and enhance business development through social.
CEO + Social Media = Doable?
The good news is there are tools that can truly make social media less of a burden while being quite easy to implement. These tools can free up precious minutes in your day while simultaneously increasing your thought leadership. They take a little time investment on the front-end but institute even one of these tools and you’ll notice the difference.
Invest in Social with Just 15 Minutes a Day
In this week’s video, I discuss Feedly, Hootlet and Triberr, and share how these tools, used in tandem or separately, can save you time and make you look like you spend hours on social media each day.
I encourage you to begin exploring these tools today. Add content to your Feedly and begin sharing with Hootlet. Triberr has the biggest learning curve because you will need a blog so if that doesn’t apply to you — stick with the first two tool suggestions.
It Doesn’t Have to Be Perfect
Remember, the process of sharing on social media doesn’t have to be perfect. You can learn as you go and a great way to do just that is to follow influencers in your industry that are active within social media. Observe how often they share content each day and what news, blogs and insights they share. Think: What would I want to see if I followed myself on social media? It may sound funny but the answer to that question holds great insight.
I hope these tools are helpful to you whether or not you’re a CEO. Social media is a beast that is not easily tamed — it takes determination, intention and practice.
What is your favorite tool for managing time spent on social?