If you’re a business owner or you assist in business development for your brand, one of the top challenges you face is that of attracting new customers. This is especially true for startups or when your company is launching a new product or service. How do you get the word out about your product? Where do you go to find new customers?
How to Attract More Customers
Creating a solid marketing strategy to acquire customers is one of the most basic principles in business, yet I’ve seen many companies go about it in entirely the wrong way. In today’s video I discuss a common mistake that you should never make when trying to attract more customers. I also explain:
- How to spread the word about your product or service
- Which consumers to target when you’re first starting out
Seth Godin’s book “Tribes” is a great resource on this topic; I encourage you to check it out. Acquiring new customers is rarely easy, but if you have a great product and you’re smart about your strategy, you’re much more likely to be successful.
What is your best tip for small businesses and startups looking to attract new customers? Do you agree with the advice I shared in the video? Share your thoughts in the comments below.