RICART AUTOMOTIVE
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"Belle doesn't feel like our PR agency, they feel like they are a part of our team. They have not only elevated our external image, but our entire marketing and advertising strategy. It's very difficult to do paid, earned and shared media well without external help. Belle provides us with that help in a professional, purposeful, strategic, and intelligent way."
REGAN REILLY, MARKETING DIRECTOR, RICART AUTOMOTIVE GROUP
MEDIA RELATIONS
They’ve been dealin’ for 67 years, but Ricart Automotive had a story to tell beyond Mustangs and Mitsubishis. Our team jumped in as co-driver, charting a new course to elevate the brand as #1 in the nation for used automotive sales, innovation and culture.
By bolstering thought leadership and sharing their family-led beginnings, Ricart introduced consumers to a new era of auto dealerships - one that was progressive, genuine, community-focused and fun.
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INFLUENCER RELATIONS
To further distinguish Ricart from your everyday dealership and demonstrate their community-first service, we partnered with Columbus-based influencers to promote Ricart’s Sparkle Day offering - a full car detail complete with pick-up, drop-off + loaner vehicle services.
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SOCIAL MEDIA STRATEGY + CONTENT MANAGEMENT
We assessed Ricart’s social media presence against the backdrop of the competitive automotive industry and its competitors to uncover opportunities to strengthen messaging + visuals and create a stronger virtual perception.
The result was a comprehensive social media strategy that drove business goals by more effectively highlighting the brand’s fun, innovative, community-oriented and customer-focused personality through dynamic, captivating content. Ricart quickly revamped its brand voice and image on social and used a relationship-first approach to achieve the following results:
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FARROW REBRAND STRATEGY + ROLLOUT
After acquiring the famous Farrow Harley-Davidson, Ricart Automotive brought our team on to ensure a collaborative, thoughtful merger of the two brands. We introduced ZoCo Design from our strategic network to the project to guide all parties through the re-brand - from concept and design, to messaging and final marketing deliverables. The result was a carefully crafted communication plan that built excitement with coverage in local and trade publications.
COMPREHENSIVE RESULTS: DRIVING IT HOME
In 12 months, Ricart Automotive was known for much more than being the 72-acre-mega-mall off Route 33. The brand shifted gears and evolved as a leading dealership that fuels workplace culture, generates community impact and drives the industry forward through sustainable innovation. OK, we’re done with the car references now.
