We’re all about PR at team Belle, but social and media relations are only a few elements that make a business successful. When our team is busy building media lists and getting ready for PR hits, we always have client goals and measurement on the brain. So if you’re trying to be well-rounded and stay aware of things going on outside the bubble of public relations, check out some of the newest social media updates for sales, and see how you can relate them back to PR.
Social Media Updates
Need to know what’s going on this month in social? This list will help you stay up-to-date and maybe even a little ahead of the curve!
If you’ve got your social media plan down, your brand is already on Twitter and you’re spreading the word about your products (or services) and responding to consumers’ questions. Have you ever wondered whether those same Twitter followers would buy your product on the spot if the option was available in the Twitter mobile app?
Relay, a collaboration of Twitter and payment startup company Stripe, allows brands to add a “Buy” button to tweets. After selecting “Buy,” a pop-up (still in Twitter) will appear, where users can make product specifications. Credit card information is even stored in the app!
If your brand is already on Instagram (and it should be!) it may be time to get on the ads bandwagon. Instagram has been testing the success of its advertisements, and there’s good news for brands with apps!
Because Instagram users are known for being highly engaged, it only makes sense that they interact with ads to download the apps of the brands they love. It turns out that is especially true for lifestyle brands, so fashionistas and healthy living pros take note!
3.) Snapchat videos
Are you one of those trendy brands on Snapchat? Maybe, maybe not. It’s not for everyone, and with such short videos being shown on the platform, it can be hard to justify adding the channel to your social media plan. Still, Snapchat recently shared that its users are watching 4 billion videos per day.
When considering adding Snapchat to your advertising budget, remember that the channel works best for businesses that are creative and visual.
Straight out of a sci-fi book, virtual reality is becoming increasingly popular. Now, Facebook is looking to make a 360-degree video (aka spherical video) app that lets users tilt their phones to see multiple angles of a captured image.
This is definitely a development to follow, and can eventually open up the door to better, visual Facebook ads. Imagine being able to show a model’s entire outfit from front to back, or getting a full view of a branded event? Facebook is definitely looking forward to the future!
Were You Sold?
Social channels are always rolling out useful updates for brands and advertisers. Experimenting with new features and tools can ensure that you are a step ahead of your competition and keep your brand nimble enough to adjust quickly to changes in the digital marketing world.
What is your favorite social platform? Is there an update you want to share? Leave us a note in the comments!