Happy Wednesday!
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Can you believe we’re two weeks away from Thanksgiving? The New Year will soon be upon us and the end-of-year craziness has already begun. If you read our weekly emails (of course you do!) you know that we have been discussing 2015 planning in regard to your marketing efforts. We’ve addressed some tough questions you should be asking your agency partners, the cost of PR and a move to a more engaged social media strategy.
With so much to plan and the remainder of 2014 quickly counting down, it’s essential that you prioritize the right tactics and ditch the unnecessary within your 2015 marketing strategy.
To help with this, today’s video discussing the four different types of marketing “umbrellas” that your marketing strategy should include: Paid, Earned, Shared and Owned. The goal here is to provide a structure for your marketing tactics and ensure you don’t miss key elements within your strategy.
Check out this week’s video and happy strategizing!
– Kate
